
About Us
Natu Naturals was born out of my personal hair journey — one filled with love, loss, and rediscovery. Growing up, my Afro hair was my pride. It was thick, long, and healthy — a reflection of my heritage and the care I put into it. But like so many others, I was drawn to the idea of sleek, straight hair. As a teenager, I started relaxing and straightening my natural curls, chasing beauty standards that didn’t truly celebrate my hair’s natural strength.
At first, I loved the transformation. But over time, my hair became brittle, weak, and damaged beyond recognition. The long, thick strands I once adored were now fragile and breaking with the slightest touch. My confidence took a hit, and I felt disconnected from the beauty of my natural hair.
From Breakage to Breakthrough: My Natural Hair Story

When I moved to Australia and decided to start my natural hair journey again, I faced a new challenge — finding hair care products that actually worked for my hair. I searched everywhere for clean, nourishing formulas free from harsh chemicals, but everything on the shelves felt like a compromise. Many products were either packed with harmful ingredients or simply weren’t made for textured hair like mine. I spent years trying different brands, hoping for a miracle, but nothing seemed to help. Instead, my hair continued to struggle — dryness, breakage, and slow growth became my reality.
Determined to take matters into my own hands, I went back to my roots — literally. I remembered how, as a child, I loved creating my own hair treatments, mixing natural oils and ingredients to keep my hair strong and moisturised. That passion for DIY hair care resurfaced, and I began experimenting again — formulating blends that were pure, effective, and tailored to what curly hair truly needs.
That journey led to something bigger than just my own hair — it sparked the creation of Natu Naturals, a brand built on the belief that everyone deserves healthy, nourished hair without compromise. I didn’t just want to create another haircare line — I wanted to build a movement. A brand that celebrated inclusivity, embraced all hair textures, and offered high-performance, clean beauty solutions that actually worked.


What Makes Natu Naturals Different?
- Formulated for All Hair Types, Inspired by Nature. I know firsthand what it feels like to struggle to find the right products, which is why Natu Naturals is designed for everyone. Whether you have thick coils, wavy strands, or fine, straight hair, our products are made to deeply nourish, hydrate, and strengthen—because great hair care should never be exclusive.
- Clean, Natural, and Effective Ingredients
Harsh chemicals are what damaged my hair in the first place, so I made it my mission to create formulas that are as pure as they are powerful. Our products are Australian-made, cruelty-free, and crafted with mostly natural and organic ingredients—no sulfates, no parabens, no toxins. Just high-quality, nutrient-rich ingredients your hair will love. - Bridging Beauty & Wellness
For me, hair care is more than just looking good—it’s an act of self-care. I wanted Natu Naturals to be more than a brand; I wanted it to be part of a wellness journey that helps people feel confident, empowered, and beautiful in their natural state. - A Modern, Luxury Brand with Purpose
Natu Naturals combines high-performance hair care with sleek, minimal, and modern branding. Our packaging and messaging reflect our vision of effortless luxury—because taking care of your hair should feel like an indulgence, not a struggle. - Community & Education
I don’t just want to sell products—I want to share knowledge and build a supportive community. Through social media, expert insights, and real customer stories, Natu Naturals is here to educate, inspire, and celebrate the beauty of all hair types.